Chopard La Strada Watches at Gemnation.com

More about Chopard Watches

From pocket watches to jewelry watches, Chopard has been manufacturing reliable timepieces since 1860. It was in that year that Louis-Ulysse Chopard set up his Swiss Jura-based factory. After being in the Chopard family for three generations, the company was acquired in 1963 by the Scheufele family, whose hands-on ownership has transformed the prestigious brand. Chopard is a long-time sponsor of the Italian road-race, the Mille Miglia. Each participant receives an individually engraved timepiece from the Mille Miglia line.