In 1976, in the middle of the watchmaking crisis, Mario Boiocchi created the Paul Picot brand, named after an 18th century pioneer in timekeeping. Boiocchi was convinced, unlike others who feared the ascending quartz wave flooding the watch industry that the future belonged to Swiss traditional mechanical timekeeping. History has proved him right. Today, almost 40 years after its creation, the Paul Picot brand, still faithful to its basic credo, is well rooted in the watch landscape. The brand has always been clearly positioned as a manufacturer that respects the purest forms of traditional watchmaking. Over time, however, its designs have become more contemporary and creative, yet without ostentation. They represent a sort of revisited classicism. Besides the obvious qualities of fine craftsmanship, the brand's strength resides in its original use of displays and complications. The brand makes its own prototypes in-house, and assembles its own movements and adds decoration (for example, the delicate regulator skeleton movements, which are cut-out, polished, and chamfered by hand). The production is 100 percent Swiss Made, in the truest sense of the term, and is realized in close collaboration with a network of sub-contractors in the region.