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Add a free laser engraved message (up to 20 characters) to any watch over $300. Just add your watch to the cart, click on "Engrave" to add your personal message and then add code HOLIDAY during checkout.


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For the holiday season, Gemnation has extended our 30 day money back guarantee until after the holidays. All items ordered between November 25th and December 16th are eligible for our extended holiday return policy and can be returned through January 15th. Extended holiday returns must comply with our return policy as stated on our Returns page. X
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Tag Heuer Watches

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More about Tag Heuer Watches

In 1860, Edouard Heuer founded the watchmaking company that would later become TAG Heuer. Heuer introduced its first wristwatch chronograph in 1914. The watch crown was at the twelve position, as these first wrist watch chronographs were adapted from the more common pocket watch chronographs.

In 1916, Heuer introduced the Micrograph, the first stop watch accurate to 1/100th of a second. In 1933, the company introduced the Autavia, a dashboard watch timer used for automobiles and aviation. In 1958, Heuer introduced a new line of timepieces, designed to be mounted on the dashboard of an automobile, airplane or boat. Heuer continued to manufacture these into the 1980s. From the 1950s through the 1970s, Heuers were popular watches among automobile racers, both professionals and amateurs. In 1969, Heuer introduced the first automatic watch chronographs. Heuer's first automatic watch chronographs were the Autavia, Carrera and Monaco.

The watchmaking collosus of TAG Heuer was formed in 1985 when TAG (Techniques d'Avant Garde), manufacturers of high-tech items such as ceramic turbochargers for Formula 1 cars, acquired the watchmaker Heuer. Together they modernized the wristwatch production line and became one of the biggest names in Swiss watch manufacturing. Since 1999, TAG Heuer has been owned by the LVMH group. The TAG Heuer company has had strong affiliations with the Olympic Games, Formula 1 racing, and numerous sporting personalities. TAG Heuer's current watch collection boasts stylish sporting designs that feature advanced quartz and mechanical watch movements.

TAG Heuer's watches come in several series for both men and women. Shop for these TAG Heuer watch series at Gemnation: TAG Heuer Link, TAG Heuer Formula 1, TAG Heuer Professional Golf, TAG Heuer Mercedes Benz SLR Chronograph, TAG Heuer Aquaracer, TAG Heuer Grand Carrera, TAG Heuer Monaco, and the iconic TAG Heuer Carrera

About Tag Heuer

Since the 1860s, Edouard Heuer and the company that he founded have been responsible for some remarkable watch making achievements. Heuer introduced the 1/10th second time measurement and the flyback mechanism. In 1985, the TAG group acquired the company and subsequently renamed it TAG-Heuer. The firm has had strong affiliations with the Olympic Games, Formula 1 racing, and numerous sporting personalities. TAG-Heuer's current watch collection boasts stylish sporting designs that feature advanced quartz and mechanical movements.