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Complimentary Engraving

Add a free laser engraved message (up to 20 characters) to any watch over $300. Just add your watch to the cart, click on "Engrave" to add your personal message and then add code ENGRAVE during checkout.

Complimentary engraving cannot be used on sale items or private offers and cannot be combined with any other promo code.

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100% Authentic« Back to Customer Service

All watches are brand new, authentic, and ship with their original serial numbers.

100% Authentic
Gemnation.com offers GENUINE BRAND NAME watches at significant discounts to the manufacturer's suggested retail price. Because of our discounted pricing, the manufacturer does not consider us to be "Authorized Dealers". However, all of our watches are genuine, authentic and new. We only purchase our watches through authorized dealers and distributors and other established lines of distribution within the watch industry. This method of purchasing is commonly known as parallel importing.

What Is Parallel Importing?

"Parallel importing" allows retailers, wholesalers and other parties to obtain goods subject to intellectual property rights directly from licensed or authorized overseas sources, rather than dealing with local suppliers, licensees or agents. The intent of parallel importing is to allow for the highly competitive discounting of the goods in question.

Are Parallel Imported Goods "Real" or "Fake"?

Parallel-imported goods are sometimes confused with pirated and counterfeit goods. THIS ASSOCIATION IS INCORRECT. Parallel imports are goods that are manufactured and put into circulation in another country either by, or with the consent of, the owner of the applicable intellectual property rights. In contrast, pirated and counterfeit goods are goods produced without the consent of the owner of the intellectual property right. Therefore, parallel imported goods are GENUINE.

The Ethics of Parallel Importing

When a company imports goods that the original overseas manufacturer has already authorized another domestic agent to import, the authorized importer may have already invested heavily in marketing to make the goods well known to consumers. In such cases, if the unauthorized importing company takes actions, such as by making representations with respect to the product contents, source, importer name and address, and so forth, in order to mislead consumers into believing the goods are those imported by the authorized importer or domestic manufacturer, such actions amount to "free-riding" and are considered deceptive or unfair.

Gemnation makes every effort to inform consumers about the fact that its watches are not provided by United States authorized distributors, but, despite this fact, are GENUINE and were MANUFACTURED BY THE SPECIFIC WATCH MANUFACTURER under consideration. By providing full disclosure to its customers, Gemnation is able to pass on significant discounts to which we believe our customers are entitled in accordance with free-trade principles. Furthermore, parallel importing is legal, but may in certain circumstances render the manufacturers warranty void, therefore Gemnation offers its customers their own Two Year International Warranty.
100% Authentic


All watches are brand new, authentic, and ship with their original serial numbers.

Gemnation.com offers GENUINE BRAND NAME watches at significant discounts to the manufacturer's suggested retail price. Because of our discounted pricing, the manufacturer does not consider us to be "Authorized Dealers". However, all of our watches are genuine, authentic and new. We only purchase our watches through authorized dealers and distributors and other established lines of distribution within the watch industry. This method of purchasing is commonly known as parallel importing.

"Parallel importing" allows retailers, wholesalers and other parties to obtain goods subject to intellectual property rights directly from licensed or authorized overseas sources, rather than dealing with local suppliers, licensees or agents. The intent of parallel importing is to allow for the highly competitive discounting of the goods in question.

Parallel-imported goods are sometimes confused with pirated and counterfeit goods. THIS ASSOCIATION IS INCORRECT. Parallel imports are goods that are manufactured and put into circulation in another country either by, or with the consent of, the owner of the applicable intellectual property rights. In contrast, pirated and counterfeit goods are goods produced without the consent of the owner of the intellectual property right. Therefore, parallel imported goods are GENUINE.

When a company imports goods that the original overseas manufacturer has already authorized another domestic agent to import, the authorized importer may have already invested heavily in marketing to make the goods well known to consumers. In such cases, if the unauthorized importing company takes actions, such as by making representations with respect to the product contents, source, importer name and address, and so forth, in order to mislead consumers into believing the goods are those imported by the authorized importer or domestic manufacturer, such actions amount to "free-riding" and are considered deceptive or unfair.

Gemnation makes every effort to inform consumers about the fact that its watches are not provided by United States authorized distributors, but, despite this fact, are GENUINE and were MANUFACTURED BY THE SPECIFIC WATCH MANUFACTURER under consideration. By providing full disclosure to its customers, Gemnation is able to pass on significant discounts to which we believe our customers are entitled in accordance with free-trade principles. Furthermore, parallel importing is legal, but may in certain circumstances render the manufacturers warranty void, therefore Gemnation offers its customers their own Two Year International Warranty.

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