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"Parallel importing" allows retailers, wholesalers and other parties to obtain goods subject to intellectual property rights directly from licensed or authorized overseas sources, rather than dealing with local suppliers, licensees or agents. The intent of parallel importing is to allow for the highly competitive discounting of the goods in question.

Parallel-imported goods are sometimes confused with pirated and counterfeit goods. THIS ASSOCIATION IS INCORRECT. Parallel imports are goods that are manufactured and put into circulation in another country either by, or with the consent of, the owner of the applicable intellectual property rights. In contrast, pirated and counterfeit goods are goods produced without the consent of the owner of the intellectual property right. Therefore, parallel imported goods are GENUINE.

When a company imports goods that the original overseas manufacturer has already authorized another domestic agent to import, the authorized importer may have already invested heavily in marketing to make the goods well known to consumers. In such cases, if the unauthorized importing company takes actions, such as by making representations with respect to the product contents, source, importer name and address, and so forth, in order to mislead consumers into believing the goods are those imported by the authorized importer or domestic manufacturer, such actions amount to "free-riding" and are considered deceptive or unfair.

Gemnation makes every effort to inform consumers about the fact that its watches are not provided by United States authorized distributors, but, despite this fact, are GENUINE and were MANUFACTURED BY THE SPECIFIC WATCH MANUFACTURER under consideration. By providing full disclosure to its customers, Gemnation is able to pass on significant discounts to which we believe our customers are entitled in accordance with free-trade principles. Furthermore, parallel importing is legal, but may in certain circumstances render the manufacturers warranty void, therefore Gemnation offers its customers their own Two Year International Warranty.