Free Engraving + Extended Returns See Details
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Free Engraving

Add a free laser engraved message (up to 20 characters) to any watch over $300. Just add your watch to the cart, click on "Engrave" to add your personal message and then add code ENGRAVE during checkout.

Extended Holiday Returns

For the holiday season, Gemnation has extended our 30 day money back guarantee until after the holidays. All items ordered between November 13th and December 16th are eligible for our extended holiday return policy and can be returned through January 15th. Extended holiday returns must comply with our return policy as stated on our Returns page. X
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About Us

Gemnation is a family-owned business. We understand the importance of integrity and customer service and only deal with honest and reputable suppliers that provide us with 100% genuine and authentic brand new watches and accessories. We also personally inspect each timepiece before it leaves our offices.

Read our mission statement

We love what we do, and judging by the thousands of favorable comments we have received, we know our customers love what we do too.

We know that we provide the ultimate in customer service, but unless you're an existing customer, you may not yet know this. Furthermore, you may be nervous to make such a large purchase without knowing more about us and our commitment to service, quality and integrity.

Many customers have published their reviews of Gemnation on third-party websites (including Google and Amazon). We also have literally thousands of emails, letters (and sometime gifts) from satisfied customers. If you would like to receive a copy of a letter or e-mail, please let us know. Perhaps you would like to contact one of our existing customers by phone, e-mail or letter? Many customers have consented to being contacted, so don't hesitate to ask us for professional and customer references. View Testimonials.

Proud Accredited Members of the Better Business Bureau of New York

Gemnation is proud to be an accredited member of the Better Business Bureau of New York (BBB). Gemnation holds an A+ rating with the Better Business Bureau - this is the highest rating a business can obtain. The BBB is a private, nonprofit organization that provides services and programs to assist consumers and businesses. The focus of the Bureau's activities is to promote an ethical marketplace by encouraging honest advertising and selling practices, and alternative dispute resolution. The Better Business Bureau can help you be a more informed, knowledgeable and satisfied consumer.
Gem Nation Corporation BBB Business Review
As a member of the BBB, Gemnation undertakes to:
  • Meet or exceed all applicable standards within the BBB Code of Business Practices
  • Cooperate with BBB’s activities and efforts to promote voluntary self-regulation within our industry
  • Honor any settlements, agreements or decisions reached as an outcome of a BBB dispute resolution process

Proud Members of the Jewelers Vigilance Committee

Gemnation is proud to be a member of the Jewelers Vigilance Committee (JVC). As the diamond and jewelry industry's guardian of ethics and integrity, the JVC ensures the protection of consumers' rights.
Jewelers Vigilance Committee
As a member of the JVC, Gemnation undertakes to:
  • Make reasonable efforts to educate its staff as to the applicable current legal requirements in the diamond and jewelry industry;
  • Comply with all laws and regulations applicable to the diamond and jewelry industry;
  • Make accurate representations about diamonds, watches, jewelry and other products we sell;
  • Communicate to business partners our commitment to compliance with the law;
  • Resolve all customer complaints promptly and fairly;
  • Adhere to the Kimberley Process, whereby only conflict-free diamonds are purchased from reliable and authenticated sources.
Visit the JVC's website to find out more. Gemnation is a member in good standing with the JVC and has received no complaints or negative comments since inception.

Listed with the Jewelers Board of Trade

Listed with  the Jewelers Board of Trade
Gemnation is listed with the Jewelers Board of Trade (JBT). Established in 1884, The JBT is a not-for-profit jewelry and diamond trade association whose primary function is to compile and disseminate accurate and reliable diamond and jewelry information among its members as to the financial standing, credit history and background of dealers of diamonds, jewelry and related products.

Gemnation is in good standing with the JBT and has received no complaints since inception.

Members of the International Watch and Jewelers Guild

Members of International Watch Jewelry Guild
Gemnation is a member of the International Watch and Jewelers Guild, an industry trade organization that is governed by the highest standards of ethical conduct.

Gemnation is in good standing with the IWJG and has received no complaints since inception.