Eterna have been pioneers in the Swiss watchmaking industry since 1856. The ball-bearing rotor found today in many automatic winding wristwatches is an Eterna innovation. From the world's first alarm wristwatch to the thinnest quartz watch, Eterna continues to innovate into the 21st century. Featuring classic, elegant and sporty lines, the Eterna collection offers affordable and durable watches to meet every wearer's needs.